Merch: We Love Our Customers

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Through thoughtful commentary and contemporary examples, this book explores how design-led merchandise can align material, message and purpose into objects people genuinely want to keep. Merchandise has always been branding’s quiet companion ― from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world, it was often reduced to the forgettable giveaway. This book argues that those days are over. Today, merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people’s hands and daily routines. When approached with intention, merch becomes more than decoration – it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use. Merch: We Love Our Customers boasts eight distinct cover designs, each adorned with a unique image. Please note, orders will be fulfilled at random and a variety of jackets is not guaranteed.

商品の重量:	710 g
ISBN-13:	978-1915392152
寸法:	19 x 2.2 x 25.5 cm
ISBN-10:	1915392152
発売日:	2026/10/1
言語:	英語